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Meet the team
From an aerospace engineer, to previous Apple and Tesla hires. Meet the team that will bring you this product.
Mal
IDK Art or something?
Kenny
"haha camera go burrrr"
Will
Aerospace engineer
making mice
Alex
A really
cool guy
Luke
Mecha-what?
Gianni
Hacker-Man
Where function is form
Formify is a team based out of the Toronto tech scene.
We are a passionate multidisciplinary group that automates the design of personal ergonomic equipment.
Will MacLaughlin
Founder
Management & Software Development
Will has a background in Aerospace Engineering from Ryerson University and has prior leadership experience as a franchise manager for Scholars-At-Your-Service.
Alexander Chapman
Co-Founder
Operations & Business Development
With a Bachelor of Commerce specializing in global management from Ryerson University. Alexander previously worked for Hoppier where he grew their operations from 5-figure to 7-figure profits.
Luke Morabito
Co-Founder
Technical Development & Marketing
With an Honours Mechatronics Engineering background from the University of Waterloo. Luke previously led battery design and business management for Waterloo Formula Electric. He has prior experience in product development from his work at Tesla and Magna International.
Kenny MacLaughlin
Co-Founder
Marketing & Design
With a Bachelor of Film and Media from Humber College. Kenny's media
experience extends across various brands including commercials for OVO and the Toronto Raptors.
Gianpaolo Pittis
Co-Founder
Technical & Software Development
With an Honours Mechanical Engineering background from the University of Waterloo. Gianpaolo previously developed a technical savvy during his time as a Data and Failure Analysis at Apple. He has prior experience in product development from his work in the innovation department at Magna International.
Malcolm McKee
Co-Founder
Marketing & Design
With an Advanced Diploma in Graphic
Design from Humber College. Malcolm
has four years of experience in advertising
and design with clients such as Holt
Renfrew, Anguilla Tourism, The June
Motel and is former Art Director of Bold Magazine.
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