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Where function is form
Formify is a team based out of the Toronto tech scene.
We are a passionate multidisciplinary group that automates
the design of personal ergonomic equipment.
Our Story
We believe that individualized design should be accessible to everyone.
Through humble beginnings in early 2020, we started as a crew of engineers at an internship. Since then we have progressed our software and product to a quality we are proud of. Our first product is the custom-shaped gaming mouse, from a simple picture of our client's hand. Based out of the tech scene in Toronto we are gearing up for our gaming mouse Kickstarter in early December.
Meet the team
From an aerospace engineer to previous Apple and Tesla hires. Meet the team that will bring you this product.
Will MacLaughlin
FOUNDER
MANAGEMENT & SOFTWARE DEVELOPMENT
Will has a background in Aerospace Engineering from Ryerson University and has prior leadership experience as a franchise manager for Scholars-At-Your-Service. He may not be great at Valorant but he sure does love anchoring a team when he can!
Alexander Chapman
CO-FOUNDER
OPERATIONS & BUSINESS DEVELOPMENT
With previous experience growing eCommerce companies from zero to seven-figure revenues and a love of gaming bordering an obsession, Alexander leads operations and strategy at Formify.
Luke Morabito
CO-FOUNDER
TECHNICAL DEVELOPMENT & MARKETING
With an Honours Mechatronics Engineering background from the University of Waterloo. Luke previously led battery design and business management for Waterloo Formula Electric. He has prior experience in product development from his work at Tesla and Magna International.
Kenny MacLaughlin
CO-FOUNDER
MARKETING & DESIGN
With a Bachelor of Film and Media from Humber College. Kenny's media experience extends across various brands including commercials for OVO and the Toronto Raptors.
Gianpaolo Pittis
CO-FOUNDER
TECHNICAL & SOFTWARE DEVELOPMENT
With an Honours Mechanical Engineering background from the University of Waterloo. Gianpaolo previously developed a technical savvy during his time as a Data and Failure Analysis at Apple. He has prior experience in product development from his work in the innovation department at Magna International.
Malcolm McKee
MARKETING
GRAPHIC DESIGN
With tons of experience making brands look pretty, Malcolm has four years of experience in advertising and design with clients such as Holt Renfrew, Anguilla Tourism, The June Motel and is a former Art Director of Bold Magazine.
Nicolas Duvnjak
MARKETING REP
MARKETING & SHAPE DESIGN
Nick is a 2nd year industrial engineering student at Toronto Metropolitan University. Well-versed in the gaming industry and an expert in the mouse market, Nick is a jack of all trades and Formify's GEO (Gaming Executive Officer).
Connor Mazzaferro
APPRENTICE
TECHNICAL DEVELOPMENT
Pursuing a degree in electrical engineering from Toronto Metropolitan University, our newest and youngest addition to the Formify team is considered our in-house gaming expert and tech protégé.
Ramby Magnaye
APPRENTICE
MARKETING & DESIGN
Finalizing her degree in Fashion Communication from Toronto Metropolitan University, Ramby has gained experience in digital marketing by collaborating with known brands, such as Herschel Supply Co. And Mejuri, as a content creator.